.au Domain Registration

.au Domain Registration – have you got yours?

In March 2022, a shorter, easier-to-type, simpler domain name became available as a new option for Australian web and email addresses. Keep reading to find out what your business needs to do to secure its .au direct domain name.

Anyone with an Australian presence is eligible to register a .au direct name, including businesses, organisations and individuals. Applying for a .au direct name is optional.

All .au (.com.au and .net.au) direct domain names matching an existing domain name registered before the launch of .au direct were placed on Priority Hold from 24 March 2022. Businesses only have until 20 September 2022 to indicate whether they intend to apply for the exact match of the domain name in the .au version (i.e. www.kennedycross.com.au / kennedycross.au).

If your business chooses not to apply for .au Priority Status, its existing domain name will continue to operate, provided the registration details are kept up to date. However, it’s important to note that once the allocation period ends, the new .au direct domain name can be registered on a first-come-first-served basis.

How to register the exact match of your existing domain name:

  • Apply for a Priority Status through an Accredited Registrar before 20 September 2022. 
  • You can apply through your current registrar or another accredited registrar. Should you apply through a different registrar, you will need to get a Priority ID Token.
  • If there are no other eligible registrants applying for the Priority Status, you will be able to use the exact match .au direct name soon after application.
  • If there are two businesses applying for the Priority Status, for example, if one registration has a .com.au and one holds the .net.au, domain allocation will be determined according to the priority of eligible applications, based on when the original domain names were licenced.

How to check the Priority Status of your domain name:

Priority Status Tool is available on the auDA website and allows registrants to check the priority status of their domains. The tool allows registrants to identify whether a name is in Priority Category 1 or Priority Category 2 and the order in which related names were created in the registry. If you cannot find what you want using the Tool, go to https://www.auda.org.au/au-domain-names/au-direct to find out more about how .au direct applies to you or your circumstances.

If you have any questions regarding the .au domain name and your business, please contact the Kennedy Cross team.

Image of an blue increasing arrow on a navy background